From eyecare wholesaler to consumer brands
Optica started in 1972 supplying eyecare products to optometrists in Australia and New Zealand. For around 20 years we have also taken our own brands to retail.
Eyecare, since 1972
Optica began as an eyecare wholesaler. Optometrists on both sides of the Tasman still buy from Optica Optical today.
Six consumer brands
Lens and screen cleaning, mosquito protection, hygiene, magnification and omega-3. Brightwipe, Parakito, Blisma, Peeps, Magnifiers and Zutra.
Pharmacy to outdoor
Our brands are ranged in pharmacy, office, outdoor, grocery and department store chains in Australia and New Zealand. See our stockists.
Working with us
What every retailer gets, whichever brands you range.
Stock on hand
Warehoused in Australia and New Zealand, shipped to stores and distribution centres in both.
One account
Every brand on one supplier account, with one person to call.
Order your way
We take orders by EDI, supplier portal or email.
Display and marketing
Display units, product images and launch artwork for your catalogue and online store.
Range our brands
Pricing, the full range and display options. Call us free or send a ranging enquiry.