Since our founding in 1972, Optica Brands has been a trusted name across Australia and New Zealand, dedicated to providing high-quality products that enhance everyday life. What began as a small eyecare wholesaling business has grown into a dynamic enterprise that now spans the eyecare, mosquito protection, and hygiene markets. Our journey has been one of continuous evolution, driven by a commitment to innovation and a passion for creating brands that truly make a difference.

At Optica Brands, we don’t just supply products—we create and distribute solutions that meet the ever-changing needs of modern consumers. Our approach is rooted in understanding the challenges our customers face and developing products that not only solve problems but also improve the quality of life. Whether it’s ensuring clear vision, keeping families safe from mosquito-borne illnesses, or maintaining a clean and healthy environment, our brands are designed with the consumer in mind.

Our success is built on a foundation of strong values. We believe in the power of relationships—whether it’s with our customers, partners, or stakeholders. These relationships are the bedrock of our business, and we approach every interaction with a commitment to quality, integrity, and mutual respect. This commitment has allowed us to grow and adapt over the decades while staying true to the principles that have guided us from the very beginning.

Innovation is at the heart of what we do. We understand that the needs of our markets are constantly evolving, and we strive to stay ahead of the curve by offering products that are not only effective but also easy to use. Our mission is simple: to provide solutions that give our customers peace of mind and make their lives easier.

As we look to the future, Optica Brands remains dedicated to pushing boundaries, embracing new challenges, and continuing our legacy of excellence. We are proud of our history, excited about our future, and committed to delivering products that make a real difference in the lives of the people we serve.